Film Industry Value Chain × Vista Group Products

How Vista Group's 12 products map across every stage of the theatrical film value chain — from financing and distribution through exhibition, audience analytics, and consumer discovery.

Exhibition
Distribution
Marketing
Data & Analytics
Consumer
Integration
No Presence
1
Development
& Production
No presence
2
Financing
& Rights
1 product
3
Distribution
& Marketing
4 products
4
Exhibition
6 products
5
Audience Data
& Analytics
4 products
6
Discovery &
Audience
2 products
01

Development & Production

Scripts are developed, talent is attached, films are greenlit. Principal photography, post-production, VFX, and final delivery.

Key players: Disney, Warner Bros., Universal, Paramount, Sony, Netflix, Amazon MGM, A24, Neon, Blumhouse

Vista Products at This Stage

No Presence

Vista has no products in development or production. This domain belongs to Entertainment Partners, Movie Magic, Frame.io, and Adobe. The furthest adjacency — but Movio audience data could theoretically inform greenlight decisions.
02

Financing & Rights

Films are financed through equity, pre-sales, tax credits, and co-production treaties. Distribution rights are licensed across territories and windows.

Key players: Studios, sales agents (FilmNation, Endeavor Content), financiers, collecting societies

Vista Products at This Stage

Distribution

Maccs

Film Rights & Royalty Management
MaccsCore manages the complete film lifecycle — tracking rights across territories, calculating royalties, and managing revenue flows. Used by Warner Bros. and Paramount for global distribution. Mica extends this to indie distributors at lower cost.
100+ distributors in 50+ countries
03

Distribution & Marketing

Distributors plan release strategy — territories, screen counts, P&A budgets ($150–200M+ for tentpoles). Digital marketing, audience targeting, and creative assets are executed.

Key players: Studio distribution arms, Roadshow Films, StudioCanal, Madman, marketing agencies

Vista Products at This Stage

Distribution

Maccs + MaccsDCHub

Distribution Logistics & DCP Delivery
Manages booking films into territories, DCP (Digital Cinema Package) delivery automation, and financial settlements between distributors and exhibitors.
Automates DCP logistics for major studios
Marketing

Powster

Creative Studio & Digital Experiences
Builds official movie websites, interactive experiences, and dynamic ads with real-time showtimes. Created immersive sites for Wicked, How to Train Your Dragon, and Musica.
150+ distributors including all 5 majors
Data

Movio Media

Audience Intelligence for Studios
Studios access 39M+ active moviegoer profiles linked to 350M+ transaction records. Identifies target segments, activates exhibitor loyalty programs, and measures campaign ROI to actual ticket purchase.
STX's Den of Thieves: 12x ROAS via Movio targeting
Integration

MovieXchange

Studio ↔ Exhibitor Data Exchange
MX Film delivers studio-official marketing assets. MX Showtimes standardizes scheduling data. MX Tickets enables any ticketing vendor to sell seats at any connected cinema.
Industry-standard integration layer
04

Exhibition

Cinemas screen films. Tickets are sold, concessions purchased, loyalty managed. The operational machinery — scheduling, staffing, projectors, payments — runs continuously. This is Vista's heartland.

Key players: AMC/Odeon, Vue, Cineworld, Kinepolis, Event, Hoyts, Cineplex, CGV + thousands of independents

Vista Products at This Stage — 46% Global Market Share

Exhibition

Vista Cinema / Vista Cloud

Core Cinema Management Platform
The operating system of a movie theatre. 20+ modules: ticketing, seat selection, POS, concessions, loyalty, scheduling, staff management, reporting. Vista Cloud is the SaaS-native rebuild on Azure.
5,500+ sites · 45,000+ screens · 116 countries
Exhibition

Veezi

Cloud POS for Independents
Purpose-built for operators with <20 screens — arthouses, drive-ins, festivals. Cloud-native SaaS with no setup fees. The on-ramp to the Vista ecosystem.
500+ sites globally · Serves Yorck Kinogruppe Berlin
Exhibition

Cinema Intelligence

AI Scheduling & Forecasting
ML models predict attendance per film per site. Auto-generates optimal weekly schedules respecting distributor requirements. Forecasting feeds into staff scheduling (MovieTeam) and dynamic pricing.
Only AI scheduling tool purpose-built for cinema
Exhibition

Vista Payments

Embedded Payment Processing
Partnership with Adyen. Embeds payment processing directly into Vista platform, capturing a share of every card transaction. Transforms Vista from software vendor to financial infrastructure.
NZ$15M ARR target at full deployment
Exhibition

Lumos Suite

Consumer-Facing Digital Channels
Lumos Web (online ticketing), Lumos Mobile (branded cinema app), Lumos Kiosk (self-service), Lumos Order (in-venue F&B ordering). The digital front door of Vista-powered cinemas.
White-labelled across thousands of cinema sites
Data

Horizon / Oneview

Real-Time Business Intelligence
Unifies data from Vista Cinema, Movio, and Numero into a single executive dashboard. Included with Vista Cloud. Oneview mobile app for on-the-go performance monitoring.
Bundled with Vista Cloud — key migration driver
05

Audience Data & Analytics

Box office results reported. Audience demographics and behaviors analyzed. Studios evaluate campaign performance, plan future releases, and inform creative decisions. Exhibitors optimize programming and marketing.

Key players: Comscore (competitor), Gower Street Analytics, studios' internal research teams

Vista Products at This Stage — The Data Powerhouse

Data

Numero

Box Office Reporting & Tracking
Real-time grosses, presale/hourly data, historical archives, and release calendars. Achieved 100% UK box office coverage in 2024. Expanding into US market against Comscore.
22 territories · 6 continents · Roadshow Films client
Data

Movio Cinema EQ

Exhibitor CRM & Campaign Engine
Proprietary propensity algorithm predicts which members will see which films. Automated campaign journeys, dynamic content personalisation. 5.9x higher visitation rate from targeted campaigns.
100M+ moviegoer profiles · 750M+ behavioral records
Data

Movio Media

Studio-Facing Audience Intelligence
Studios analyze real moviegoer behavior for targeting and measurement. Amazon Ads partnership proved 100% higher admission rates from custom audiences. Post-campaign attribution to actual purchases.
39M+ active profiles · Used by all Hollywood majors
Data

Movio Research

Industry Intelligence & Insights
Industry-wide moviegoer studies used by studios for greenlighting decisions and marketing budgets. "Behind The Screens" podcast with Numero. Cross-film audience analysis (e.g., Barbenheimer phenomenon).
54% of Inside Out 2 openers were infrequent cinemagoers
06

Discovery & Audience

Consumers decide what to watch and where. They browse reviews, check session times, compare streaming options, and choose between cinema, streaming, or staying home.

Key players: Google (existential threat), Fandango, Letterboxd, IMDb, Rotten Tomatoes, JustWatch, social media

Vista Products at This Stage — The Consumer Layer

Consumer

Flicks

Film Discovery Platform (NZ / AU / UK)
"What to watch and where to watch it" — cinema sessions + streaming availability + editorial reviews. Transforming into "the world's best content assistant" with AI-driven personalisation. The top of the data funnel feeding Vista's B2B ecosystem.
22M unique users · 500+ cinemas · 30+ streaming platforms
Consumer

Lumos Suite

Cinema-Branded Digital Experience
While Flicks is Vista's own consumer brand, Lumos provides white-labelled consumer touchpoints for individual cinemas — their websites, apps, and kiosks. The last mile between decision and purchase.
Directly converts discovery into ticket purchase

The Data Flywheel

Every transaction strengthens every product. Data flows bidirectionally, creating compounding value no competitor can replicate.

Vista's Data Core
F
Flicks
Intent signals
P
Powster
Creative engagement
VC
Vista Cloud
Transactions
Mv
Movio
Behavioral profiles
N
Numero
Market outcomes
M
Maccs
Distribution logistics
CI
Cinema Intel
Forecasting
MX
MovieXchange
Industry network

Product × Value Chain Coverage Matrix

Full presence, partial presence, or no presence at each stage of the film value chain.

Product Development Financing & Rights Distribution & Marketing Exhibition Data & Analytics Discovery
Vista Cinema / Cloud
Veezi
Cinema Intelligence
Vista Payments
Lumos Suite
Maccs
Powster
Movio Cinema EQ
Movio Media
Numero
Horizon / Oneview
MovieXchange
Flicks
Vista Intelligence Project · Film Industry Value Chain Map · Data sourced from Vista Group NZX filings, investor presentations, and product documentation · February 2026